I’m Alexandra, but everyone calls me Lex. I’m an award-winning ACD-level copywriter with 10 years of experience working in Advertising and Tech.

I believe in ideas, and every idea starts with a story. Every story begins with a human truth; a lived experience.

In all of my work, I aim to tell stories that uncover new perspectives. Stories that compell you to not hit the ‘skip ad’ button but rather turn the volume up, laugh, cry, hit share to your best friend, or simply listen and learn something new.