When Nike reached out to R/GA for help on a Black History Month project, I eagerly raised my hand for the opportunity to write for the sports icon.

The project consisted of all .com, in-app, push notifications, and stories for the Black History Month collection; three distinct Nike AF1s that celebrates the past, present, and future of Black Greatness.

Creative Director: Michael Taylor

Copywriter: Lex Beckman

Copywriter: Philip Dorset

Producer: Alexa Rosato