“Are We There Yet?”

AWTY is an Integrated Campaign that features road trip-style chats with Keke Palmer and expert Creators who seek to answer — what’s up with the Metaverse?

Buckle up and take a road trip inside a flying car driven by Keke Palmer. When she’s not hosting conversations, playing games, and attending VR concerts she’s getting answers for everyone’s burning questions about the Metaverse.

The music episode features Immersive Media Director, Brenda Chen (who directed concerts for artists like Justin Bieber and John Legend). It’s all about the future of music in the Metaverse. In the episode, Keke and Brenda travel through an underwater world of musical expression — inspired by the tides and sonic waves.

We Produced a 3-minute hero episode, :30s, :15s for TV, paid, and organic Social.

Our episode even got some OLV air time during the 2023 Super Bowl.

Creative Team — Alexandra Beckman, Ariel Weaver, Michaela McCrink, Raegan Allsbrook, Mariano Cassisi, Tom Markham.

‍Director — Tim Bierbaum & Tomi Dieguez.

Production & Branding — 1st Avenue Machine & Hueso.

Photographer — Inari Briana.