For some time I worked as a freelance creative writer at Cruise to help craft their voice for @poppytheav. My favorite contribution to Poppy’s page was a concept I developed called Guess That AV?. An IG story and carousel game where you’re given hints and try to guess the name of the autonomous vehicle from Cruise’s fleet of hundreds.

Creative Director: Madeleine Maguire

Copywriter: Lex Beckman