Creators Pit Stop “Are We There Yet?” Extension Campaign

After the launch of Meta’s branded content series “Are We There Yet?”, research revealed that people still had lingering questions about how to create in the Metaverse.

I pitched an idea called Creators Pit Stop and they bought it! We tapped our Season 1 Creators to help develop tutorial-style videos. On the road to season 2 of AWTY, you can take a quick “pit stop” and learn how to create in the Metaverse.

We produced: 2x :60s, :30s, :15s, and :06s.
Creative Directors: Raegan Allsbrook, Michaela McCrink.

Copywriters: Lex Beckman, Trey Alston.

Art Director: Ariel Weaver.